Epicurean | motley bivalve

Epicurean Hotel

Epicurean was opened by the owners of the Tampa institution Bern's Steakhouse. Bern Laxer's son, David, envisioned a hotel that would celebrate everything wonderful and delicious that life had to offer. Naturally, he named it after the man who felt that living for pleasure was the greatest good.

This assignment was a full-scale branding project that also included elements of their onsite properties—a wine shop, rooftop bar, cooking auditorium, pastry shop, and upscale rooms. And, since the Epicurean is part of Marriott's boutique exclusive Autograph collection, it garnered some impressive attention.

Tagline & Brand Explanation The tagline we settled on for this brand was "Awaken Appetites Unknown." Here we see it paired with some fluff copy.	Curated Experiences Epicurean focused on curating experiences for their guests. The brand tone we developed reflected this curated tone and invited indulgence.	Hotel Descriptor This page talked about the offerings of the hotel. Ordinarily, it's easy for this language to be robotic and prescribed. I think we managed to steer away from that here.
Boutique Vibe Epicurean was part of Marriott's Autograph Collection, which developed boutique properties under the watch of a board. The balance between corporate rigidity and boutique sensibility was a fun one to strike.	Restaurant I really like the line "Here, we dine. And we do it exceptionally well."	Bar Fancy places don't have drinks. They have libations.
Cooking School They have a cooking school. Even Epicurus had to learn something now and again.	Wedding Like any good hotel, they have event spaces and sales teams. Here again is an example of balancing a business message with brand tone.

Copy + Strategy + Vibes

I'm Hunter Savage.

Epicurean Hotel

Tagline & Brand Explanation

The tagline we settled on for this brand was "Awaken Appetites Unknown." Here we see it paired with some fluff copy.

Curated Experiences

Epicurean focused on curating experiences for their guests. The brand tone we developed reflected this curated tone and invited indulgence.

Hotel Descriptor

This page talked about the offerings of the hotel. Ordinarily, it's easy for this language to be robotic and prescribed. I think we managed to steer away from that here.

Boutique Vibe

Epicurean was part of Marriott's Autograph Collection, which developed boutique properties under the watch of a board. The balance between corporate rigidity and boutique sensibility was a fun one to strike.

Restaurant

I really like the line "Here, we dine. And we do it exceptionally well."

Bar

Fancy places don't have drinks. They have libations.

Cooking School

They have a cooking school. Even Epicurus had to learn something now and again.

Wedding

Like any good hotel, they have event spaces and sales teams. Here again is an example of balancing a business message with brand tone.